Delivering the Promise of the Software Defined Car

Carmakers are racing to keep up with demands for technology in which they traditionally have limited expertise. How will they effectively manage software and ensure it lasts throughout the lifecycle of the vehicle?

To deliver superior invehicle experiences, they must take ownership of the software and begin seeing the car as a deployment platform for new software innovations. This change requires a new model for thinking about the implementation of software—one that lets the OEM fully control the inputs and the outputs.