Partner Program Resources

PR and Social Guidelines for Partners

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PRESS RELEASES Submit third-party or partner news release requests via your Wind River Alliance Representative for routing to the Wind River corporate communications team. News release guidelines are as follows: 1. The headline must clearly show that the announcement is coming from the partner company, and cannot give the impression it is a joint news release unless a joint release has been agreed upon. 2. Wind River does not permit the use of the company boilerplate or PR contact information in third-party news releases. 3. If the news release mentions any joint sales, marketing, or support work as part of the agreement, this mention needs to be approved by Wind River and a formal joint contract. We request a 2-week approval cycle for joint releases. 4. If you are requesting a quote from a Wind River representative, we need to review and approve the entire news release, including the proposed quote. 5. Wind River will not approve quotes that endorse your products or services relative to other competitive offerings. For example, Wind River will not say you offer the "best" product or service. 6. Do not use superlatives, hyperbole, or terms such as "the only" or "the first" in your release unless they are substantiated by data from a reputable third-party source. SOCIAL MEDIA Wind River participates in the following social media channels: 1) Wind River Blog Network, 2) Twitter @WindRiver, 3) Wind River on LinkedIn, and 4) Wind River on Facebook. The primary objective of these social media channels is to foster direct, relevant conversa- tions with the many public audiences of Wind River around the world, including influencers, customers, partners, and colleagues. If your partner company would like to engage with Wind River on social media, contact social- media@windriver.com. The Wind River social media team will provide the alliances team with initial instructions and documents to activate next steps with the partner company. General Recommendations for Cross-Promotions • Follow @WindRiver on Twitter, follow Wind River on LinkedIn, and Like Wind River on Facebook. • Add a comment to an existing Wall post from Wind River. • If you support or agree with a post or an element on our Facebook page, click "Like." • Comment on or share Wind River content such as news or items from the Wind River Blog Network, @WindRiver Twitter feed, whitepapers, or other resources, and include the URL. • Share and celebrate Wind River public successes. • Share your enthusiasm for upcoming events or reflect and share photos or videos from joint activities. PR AND SOCIAL MEDIA GUIDELINES FOR PARTNERS AN INTEL COMPANY ™ Wind River is a global leader in delivering software for the Internet of Things. The company's technology is found in more than 2 billion devices, backed by world-class professional services and customer support. Wind River delivers the software and expertise that enable the innovation and deployment of safe, secure, and reliable intelligent systems. ©2017 Wind River Systems, Inc. The Wind River logo is a trademark of Wind River Systems,Inc., and Wind River and VxWorks are registered trademarks of Wind River Systems, Inc. Rev. 5/2017

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